In April, Helsinki has been a focal meeting point for European media startups. The city has featured events focused on building the next generation of media companies.
The Media Honeypot seminar, organized by ArcticStartup for the first time last week, brought together 300 participants from almost twenty countries. The purpose of the one-day seminar was to get media pioneers, startups, investors and C-level executives all under the same roof. The program featured insightful talks, pitching, roundtable discussions and networking between media corporations, founders and other players.
This week, the national Finnish broadcasting company Yle organized the first Editors Lab, a hackathon for prototyping the future of news. The participants innovated on ways to foster more constructive and productive discussions about news.
In the wake of these events, there is no better time to throw ourselves back to Slush 2015 and one of its media-related talks. In the video below, Mike Butcher of TechCrunch interviews Danny Zappin, CEO and founder of Zealot about how to build a successful media house. Zealot is a media, entertainment and technology company that aims to empower brands, creators and entrepreneurs by delivering opportunities for multi-platform revenue, distribution and engagement.
As traditional media companies are struggling to find new business models, and startups are on a hunt for disrupting the market, the industry certainly aches for collaboration between the different parties. We can only guess how media companies will look like in the coming years – and rejoice the fact that Helsinki has its finger on the pulse of the industry.