The social aspects of gaming are at the very core of mobile games, and Hatch, a Rovio spin-off, is getting ready to revolutionize the social experience of mobile gaming even further.
Tension was rising at the Founder Stage at Slush as Hatch, a Rovio spin-off, was getting ready to launch, well… themselves.
Hatch Entertainment was founded this year in Espoo, Finland, as a new company spun out from Rovio Entertainment. At Slush 2016, the CEO and Founder of Hatch, Juhani Honkala, announced the new offering: Hatch is a “Netflix-like” service for mobile video games.
“When I was younger, I used to play video games together with my friends. But somehow I feel like today something very important is missing from mobile gaming. We are not really communicating, sharing and playing together anymore. When was the last time you played together with your friends and family?”, Honkala asked at the launch.
Hatch started out with a vision to change the way people play games, and to create a new place in mobile where people can enjoy new social experiences together.
According to Vesa Jutila, Head of Content & Partnerships at Hatch, this is a fresh angle to mobile games.
“There hasn’t been anything like this in mobile before and the consumers need new experiences around mobile gaming. One of the most unique features we bring to mobile gaming is something we call a shared single-player game. If you are playing for example, Monument Valley, and you get stuck in a level, you can invite your friend into the game and pass on the game controls, and your friend can help you pass the level”, Jutila said.
Jutila describes the combination of new features that Hatch can offer as really unique.
“Hatch consists of game play elements, sharing, watching, and broadcasting while playing, and connecting people with games they love.”
Opportunities for developers
The interesting question is whether the service can also help developers with their own games.
According to Honkala, the current mobile gaming market is limiting creativity and innovation, and developers need an easier way to monetize their assets. It is the right time to bring an on-demand service to the market that addresses these issues.
“We have very good news for game developers: we have a totally new business-model for you. We already have lots of developers on board and we would like to invite you all developers in the audience to join,” Honkala said.
“Developers don’t have to worry about building the perfect in-app-purchase systems in their games,” Honkala continued. “Leave the monetisation to us and you can make the game you’ve always wanted to make. Our only requirement is that it is of the highest quality, and fun to play.”
Hatch also announced a strategic partnership with Huawei technologies. Early content partners for Hatch range from established gaming legends such as Bandai Namco Entertainment America, TAITO Corporation and Ubisoft Mobile.
Hatch will enter soft launch with about 100 different games, including Badland, Broken Age, Cut the Rope 2, Dokuro, The King of Fighters ‘98, Leo’s Fortune, Monument Valley, Pac-Man CE DX, Rayman Fiesta Run, République and Space Invaders Infinity Gene.