Together with its 1,500 music and tech professionals, Slush Music Day 1 has celebrated music, tech and entrepreneurship with the insightful discussions of the colorful personalities from the industry, workshops, product launches, artist performances and more.
Stronger Technology & Music Link for Advancement
“The closer music and tech get – the more promising of a future they’ll have,” said Keith Harris, consultant to PPL and manager of Stevie Wonder, stating one of the hottest themes of Slush Music.
How tech could support music was detailed at the buzzing set of discussions about copyright and revenue distribution, which focused on the importance of transparency that music industry could only achieve through a stronger link to the technology. Blockchain Music and Next Steps panelists Bruno Guez of Revelator, Marko Ahtisaari of Sync Project, Turo Pekari of Teosto and Ken Umezaki of Digital Daruma agreed that “Blockchain is a work-in progress,” but it has a major potential for the better change in the music industry. Exhibiting her multidimensional approach on how technology could support music, Imogen Heap claimed that “Labels won’t deliver content in the future because changing permissions will allow people to deliver files themselves”
Artists at the Core
Artists and their development was a part of the Slush Music Program of Day 1. The front man of internationally successful band, Sunrise Avenue, artist manager and investor, Samu Haber advised “Keep up with the music business, network and do your thing!” to the artists who seek a breakthrough.
At the panel discussion “Music Label of the Future”, Björn Lindborg of STHLM Music City and Scott De Mercado of Audiotube and Marathon Artist Labs agreed that “The artist is the lifeblood of the business. They need to be looked after.”
Passion As the Drive for All
Another highlight of the Day 1 program was investment in music and almost all related discussions marked passion as the key to success. Mind of a Music Entrepreneur discussion panelists Josquin Farge of Soundsgood, Nikolas Schriefer of stagelink.com, Shachar Gilad of SoundBetter, Liat Sade of Fusic and Olivia Hervy of Reed Midem emphasized the passion in music as a way to lure investors. Ulf Ekberg, who is an artist and an investor stated that he values passion way more than the business plan when he decides upon his investment. Ken Umezaki, founder of Digital Daruma, backed this thought by saying “If you are an artist wanting to get invested in, write songs, record albums, go on tour and get experience.”
The other side of the investment in music discussions declared music as the next field of investment opportunity. ”Making musicianship accessible for more people is a really interesting investment possibility,” said one of the first investors of Spotify, Pär-Jörgen Pärsson while telling the tale of his Spotify Investment.
Meanwhile, SENSUS Guitar had his stage debut, Nordic Playlist broadcasted their Radio Bar to the whole globe, Finnish rap-artist View’s VR music video for his song Avalon was presented at Teosto booth.
Photo credits to Jussi Ratilainen.