Tyres are a risk factor in every 7th fatal accident caused by a passenger car or a van. 
Too many drivers are unaware of the condition of their cars’ tyres.
People are not that interested in tyres. Having them changed is about as exciting as going to the dentist.
Can we create safer roads with technology that makes tyres easier to deal with?
Nokian Tyres, in cooperation with Vianor, will launch a new service that digitises the tyre service business – making our roads safer. With this new service, Nokian Tyres takes a notable step towards a service-driven tyre business. The service will be introduced by Ari Lehtoranta, CEO, Nokian Tyres, and Ville Nikkola, Head of Business Area, Retail, Vianor.
The event will be spiced up by a panel discussion on how digital innovations can reduce carelessness in traffic and thus improve road safety. The panellists are:
• Mikko Eerola, Managing Director, B2C Industries, Affecto
• Antero Lammi, Development Manager at the Finnish Traffic Safety Council – Liikenneturva
• Andrew Pryce, Founder, and Managing Director, Sigmavison Ltd
• Anders Stenbäck, Digital Director, If P&C Insurance
• Jukka Tolvanen, Head of Communications, The Automobile and Touring Club of Finland – Autoliitto
The event is hosted by Olli-Pekka Saksa, Business Director, Futurice.
From 11:00 to 13:00, media representatives have the chance to take a quick visit to the Helsinki city centre to see the new technology, live.
For more information, please contact:
Hanna Kivimaa, Marketing Manager, Vianor, tel. +358 10 401 7440, firstname.lastname@example.org
Please confirm your attendance by 28 November with an email to: email@example.com or Tomi Ertovaara, SEK, tel. +358 40 703 3244.
 The Automobile and Touring Club of Finland – Autoliitto, 2015
Helsinki Expo and Convention Centre (Messukeskus), FutuCafe (space 6A.3)
Messuaukio 1, FI-00520 Helsinki, Finland
Nov 30th, 10:15am - 11:00am